During World War 2, there was a push for moderation in all things; from a complete halt on nylon stocking production to the first ever recycling programs.
People were encouraged to limit their use of resources and use all they took. These classic U.S. Navy posters challenged sailors to tighten their belts and clean their plates. Down the hatch sailor!
Source:
http://www.visualnews.com/2010/12/24/vintage-navy-posters-encourage-food-etiquette/
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