Justin Judkins was approached at a shopping mall by a pretty young model, "all dolled up," wearing high heels, a white lab coat and electric blue wig.
The woman asked him if he wanted to be a hero and save a child's life.
How could he say no?
Like thousands of other people, Judkins agreed to allow bone marrow registry workers to swab the inside of his cheek for a DNA test -- lured by a recruiting pitch that an official with a national donor reg
Source:
http://www.aolhealth.com/2010/12/22/states-probe-use-of-models-to-lure-bone-marrow-donors/
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