Using everything from clever phases to his favorite movies for inspiration, Uppsala, Sweden based designer Viktor Hertz has a flare for tasty, smart and simple design.
Frequently his creations rework everyday symbols and shapes, modifying the original meaning or reinterpreting them completely with new and surprising results.
Source:
http://www.visualnews.com/2011/01/14/bold-and-clever-graphic-design-by-viktor-hertz/
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